Introducing Three Bullet Tuesday

Tuesday 29 November 2016

Inspired by the GoodBeerHunting Read.Look.Drink and Tim Ferris’s 5-Bullet Friday, I wanted a forum to get across things I am pondering, enjoying or not enjoying that is shorter than a blog post and longer than a tweet. So here is my first Three Bullet Tuesday.

  • Podcasting: you will have noticed a hiatus in my podcasting. This is partly based on a busy time in my life including a job, a wife and two young boys. But, to be fair, it’s a deliberate pause. When I started podcasting, I did it because I felt there was a gap – there was no long form interview style beer podcasts in the UK – and I wanted to speak to people in the industry to hear their stories. Now there are plenty of others doing it, which is fantastic – more voices, more stories. I am currently re-thinking whether or not to continue and if so what changes should I make to the podcast to keep it relevant in a crowded market. Stay tuned.
  • Fullers – friend or foe?: West London is often the laughing stock of the craft beer scene in London. Why is that? As I continue my search for an answer, it often comes back to Fullers. Fullers are more than a brewery – they are a publicity listed PubCo with almost 400 pubs. Many of these are within a few miles of the Griffin Brewery in Chiswick West London. They all invariably stock vast amounts of Fullers beer and little else (with the odd exception). Are they to blame for the dearth of craft beer in West London? Are they even a craft brewery? Perhaps this needs more investigation…
Griffin Brewery, Chiswick West London
Griffin Brewery, Chiswick West London
  • Chris Hall: Chris spoke with Matthew Curtis on episode 83 of the Good Beer Hunting podcast and, ever the wordsmith, produced a great quote that I constantly reflect on. The thread starts at 1h25m into the podcast. He talks about the way craft breweries should leverage peoples other hobbies to grow into new areas. It’s summarised in this quote:

“There is so much overlap between our world and loads of other sub-cultures that we would be utterly, utterly stupid to waste these opportunities to involve others in what we do. We have got nothing to gain by only talking about beer to people interested in beer” 

I tried to imagine this graphically using the much-favoured Venn diagram and I am keen to explore this in a future post.

venn-master

Episode 4 – Mark and Steve from the Beer O’Clock Show

I sat down with Mark and Steve from the Beer O’Clock show – the UKs leading beer podcast. The Beer O’Clock show podcast started just under 4 years ago – It’s rise in popularity seemingly mirroring its subject matter.

In that time Mark and Steve have a built and large and loyal audience and an even bigger following on social media. They have used this to great effect – driving conversation about beer and the industry in general with their Hop Topic feature – plus the occasional charitable drive too.

You could argue they have become opinion leaders or trend setters when it comes to beers and breweries. As Steve says on the show “where we lead others follow”.

As you would expect we caught up over a few pints of IPA no less. Hope you enjoy my conversation with Mark and Steve from the Beer O’Clock show.