Three Bullet Tuesday – 28 February

Fullers goes keg, Wild Beer Co to crowdfund and an update on the 20* most important beers

  • Fullers goes keg: there is lot’s of news coming out of the Chiswick brewery this year and it’s still only February. The first big piece of news was that Georgina Young has been appointed Head Brewer, replacing John Keeling, who is staying on in an ambassadorial role. Georgina has been with Fullers since 1999 and becomes the first woman in Fuller’s 172 history to hold the role. They also recently announced their seasonal calendar for the year which included a number of keg beers; a Black IPA in the spring, Unfiltered Lager for Summer, a Table Beer for Autumn and an Espresso Stout for Winter. They also unveiled a new take on an old classic, announcing London Pride Unfiltered at Craft Beer Rising. This beer is an unfiltered, unpasteurised, dry hopped (although unsure if this is different to Cask Pride) version of London Pride, served in 30L kegs at 4-6°. If you listened to my Beer O’Clock Show Hopinions appearance where Fullers was discussed, I shared my views that Fullers have a disappointing keg line up in their pubs, including their own relatively recently developed ‘craft brands’. While this new announcement shows they are committed to experimenting with more modern styles of beer, they are still locking out other independent brewers from their pubs, which is a little disappointing. Nevertheless I look forward to trying the new beers.


  • Wild Beer Co to crowdfund: the exciting news coming out of Somerset is that the Wild Beer Co will be crowdfunding to help fund their expansions plans. Wild Beer Co, who specialise in making beer using wild ingredients, aren’t the first brewery to turn to crowdfunding for investment. I’m sure they can ask their brewing brethren at Camden, BrewDog, Redchurch, Signature Brew and UBREW (to name but a few) for tips. While I am sure they could have sourced private investment, one of the advantages of crowdfunding is that you build an advocate base around your brewery who have a vested interested in supporting the business they have invested in as well as creating an opportunity for media exposure. BrewDog have done this very well with their 34,000 Equity Punks gained over four funding rounds. With no guarantee of returns for investors, good incentives for investment, even for smaller investors, are a must. Camden did this very well in their Hells Raiser campaign. One of consequences is that you are putting a lot of information about your business in the public domain; your current financials and your future business plan and strategy and I’d be advising the team at Wild Beer Co to be prepared for the barrage of tough questions and meetings requests from potential investors. This is something I look out for when breweries crowdfund as it gives you a real insight into the business side of things. Keep an eye on the Wild Beer website, twitter feed and Crowdcube for more information from tomorrow.


  • An update on the 20* most important British craft beers: in reaction to my post last week, I’ve 65 responses to the online survey. Its already led to debate and it’s spawned a few posts; this one from Boak and Bailey, and another from Myles Lambert. A number of additional beers have been mentioned in the comments section including; Summer Lightning by Hop Back, Roosters Yankee (rather than Baby Faced Assason, that was on the initial list), Moor Revival and Meantime Pale Ale. I will be keeping it open until Friday so if you haven’t had your say yet, there is is still time to get involved. Here is the link